KnowledgePoint
KnowledgePoint is a learning sector company providing print and digital services. Over a number of years, I partnered with their marketing manager and wider team to deliver a broad range of printed communications, helping to strengthen and consistently apply the brand across both internal and customer-facing materials.
My work included designing print layouts, developing new typography and text styles, and producing a comprehensive brand guidelines document to support consistency across future communications. I also created tailored sales materials for key clients, ensuring each piece reflected both the KnowledgePoint brand and the needs of its intended audience.
Alongside this, I designed a company brochure for use at exhibitions and events to engage potential clients, as well as business stationery including letterheads and compliment slips, a 20th anniversary festive card, promotional notebooks, marketing leaflets, business cards, and a monthly staff newsletter. Each project focused on communicating information clearly while reinforcing a professional and recognisable brand presence across a variety of formats.
Working across such a diverse range of materials gave me a deep understanding of the brand, enabling me to deliver design solutions that balanced consistency with the specific objectives of each project.
Client feedback
“It’s about 2 years that I’ve worked with Cat. We’ve completed a wide range of design projects that range from marketing materials to new business branding. I found her service to be creative and Cat is very thorough with great attention to detail. She listens effectively to what I seek, bringing beautiful design ideas every time. Completing all work in a timely manner with excellent communication. Cat is a pleasure to deal with. One of many qualities that stood out is a high standard of production.”
Lauren Tomlinson | Marketing Communications Executive
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