InspiraNatura

I refreshed the InspiraNatura brand, creating a visual identity that reflects the craftsmanship and natural beauty of its handmade homeware. The business transforms Turkish travertine tiles into distinctive products, including table tops, mirror frames and coasters, so the branding needed to communicate both quality and originality.

The logo draws inspiration from the unique texture of travertine, while the typography conveys the heritage and sophistication of the material. I also developed a warm, natural colour palette influenced by the products themselves, helping to create a distinctive and cohesive brand identity.

To support the relaunch, I designed a range of branded materials including business cards, a colour palette guide, Etsy shop banners and a double-sided compliments slip, ensuring consistency across both print and digital touchpoints. It was rewarding to help transform the brand, and sales increased significantly over the course of the project.

Explore a similar project → Rock Bakehouse