Rock Bakehouse
I extended the Rock Bakehouse brand across a wide range of retail merchandise, creating products that reflected the company’s passion for baking while providing customers with practical keepsakes. Working from an existing logo, I developed a consistent visual style that complemented the brand and brought each product together as part of a cohesive collection.
The range included tea towels, aprons, oven gloves and greeting cards for birthdays, Christmas and other occasions. Recipe-inspired illustrations and baking-themed graphics added personality, while thoughtful details, such as orientating the kitchen conversion guide for use while baking, balanced creativity with practicality.
To showcase the collection, I designed a merchandise catalogue that presented the products in a clear and engaging way. The project was an enjoyable opportunity to expand an established brand across multiple product lines while maintaining consistency and attention to detail.
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