I’m very proud of my Trees for Cities graphic design work. The team work with neighbourhoods and bring about lasting change. What’s more, they get people excited about growing and eating healthy food.
Now designing their annual reports and leaflets, I actually started out volunteer planting back in 2007. Later I was asked to design stationery and work on a new initiative. This was aimed at 16-25 year old volunteers called ‘Plant your future’. Since 2016 I’ve been designing Trees for Cities’ annual reports. In my second report I spearheaded a total design revamp which brought in illustration. For their 2018 rebrand I utilised their new vibrant textures and colours to develop my brand new report design. For this they added the Trustees’ Report and Accounts which increased it by 20 pages. This section consisted of tables of data needing meticulous attention to detail. I manage to maintain an eye on the wider design’s flow at the same time.
In other projects, the Climate Emergency leaflet needed a sense of urgency to come across. They opted for sustainable print production which is relevant. This design got an important message across to people of influence. I also created a digital impact report for sponsor People’s Postcode Lottery. The design rounded up the amazing impact and contribution in three years between 2018-2020.
Edible Playgrounds
An education initiative, I designed an informative, engaging flyer. After I developed the impact report to mark 10 years of Edible Playgrounds. What’s more I designed a bright and colourful photography competition poster for schools. As a result, the children enjoyed getting creative with Edible Playgrounds. I look forward to each rewarding Trees for Cities graphic design project!
“We always know that our charity’s marketing materials are in safe, capable hands when we work with Cat. Further, she’s efficient, has a keen eye for detail and is a master of working to our brand guidelines.”
Anette Lien