The Little Leather Factory gave me a rebrand challenge. I firstly brought their visual identity in line with their company values. I designed a logo to attract designers and small boutiques to produce goods with. Importantly it meant conveying their artisan craftspeople care as much about the product as their customers. My new logo identity needed to impart some qualities of traditional craftsmanship, quality, caring, handmade leather. To achieve this I used a roundel mark with simple stitched edges. I felt a cursive font was apt for a caring, personable touch and emphasising the word ‘Leather’ most. Next I developed the brand further with a colour palette. The products made of quality sophisticated materials were good inspiration. As a result, I curated muted hues with dark grey and white. To future-proof the identity, I created a logo-use guide for reference.

On top of that, I developed the typography to work with in print. This resource was useful for the company to develop their company website. This Little Leather Factory design project was about upgrading their business presence to a professional level.

www.thelittleleatherfactory.com

Here is another company branding project for Rent a Dinosaur.