Firstly, I employed my creative graphic design for InspiraNatura to develop the right look and feel for their intended audiences. An interesting and unique home products business needed a revamp. The logo design conveys the unique edge and surface of the travertine tiles. In imaginative ways, they then transfer a variety of images to the Turkish tile surface. Moreover, the artist uses the printed tiles to make them into various home products. For instance, table surfaces, mirror frames and coasters. The logo typeface aims to get across the history of the very old travertine. Moreover, communicate a sense of sophistication.
I got involved in creating business cards to relaunch the business and brand. Further I included a unique QR code to work with the design. Next I developed a colour palette inspired by the products and natural materials. Firstly I chose a warm burnt orange and a dark grey as the primary colours gave the brand impact. The secondary colours support these in various promotional designs. Secondly I presented the colour palette with codes on a reference guide.
For other parts of the rebrand, I created multiple banners for Etsy which you can see here. What’s more, a double-sided compliment slip.
I’m proud of my graphic design for InspiraNatura because it transformed the brand. I’m confident my work has set it on the right path and sales increased well over the project period.
Check out more of my business launch branding for Your Site Matters.