Ocean Consulting

I worked with Ocean Consulting, a recruitment company, to develop a full rebrand that reflected their values as an understanding, responsive and highly professional team. The directors wanted a visual identity that communicated both a bespoke, in-depth service and a simple, efficient client process.

The logo and colour palette were developed in parallel to ensure both elements worked together to express these qualities. The final logo was created in both wide and square formats, allowing it to remain clear and flexible across different applications, from website headers and documents through to smaller digital and social uses. It was also produced as high-gloss wall signage, creating a strong branded presence within the company’s office.

The identity was supported by a refined colour palette and a comprehensive brand guidelines document covering logo usage, typography, colour application and core brand values, providing a clear framework for consistent future use.

To support internal communications, I also designed a customisable presentation template with a flexible system of slide layouts for key content types. This enabled the team to build professional, consistent presentations while adapting content for different clients and contexts.

The project helped to establish a more cohesive and confident visual identity during an important period of change for the business.

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