My designs for Ocean Consulting support it as a unique recruitment company. The directors asked me to develop their rebrand. They needed to convey how they’re an understanding, responsive and reliable team of intelligent and honourable people. I designed the logo and colour palette simultaneously to convey these values. They offer a bespoke in-depth service to clients yet maintain a simple process. Therefore, it was key I considered both to inform the design.

I created the logo to showcase the responsive service. I brought out their flexible approach and communicated a high-end look with typography. After that I supplied the logo in wide and square form for different uses. Added to that, I developed a refined colour palette to complete the branding. To bring it all together and maintain branding consistency going forward, I developed brand guidelines. Included were details on typography, logo use, colour palette, vision and values, etc.

For the team I also designed a customisable branded presentation deck. It offered many layout options for key content slide types. This meant they could use it flexibly to create fresh new presentations. It was satisfying to see Ocean Consulting through an important business transition using graphic design.

Please check out another branding project of mine for Catherine Gil Photography.