The first project for Hobgoblin beer brand was the ‘Bringing Taste to the Nation’ tour van. I took bus plans to totally customise the van inside and out. Above all, I created the feeling of being in the woods. To bring Wychwood to the nation, I sourced leafy images to fit the van measurements. During the project, I created many mock-up visuals in large files. Meanwhile I also designed the Hobgoblin pint voucher given out to use at local venues.
We definitely pushed the boat out getting the blue van interior seamlessly covered! My visuals used Hobgoblin illustrator Dave Noonan’s artwork on the outside. I suggested creating ‘The Manor’ sign which led to a video booth with backdrop. People thoroughly enjoyed recording their tasting note videos! I found it enjoyable working in 3D vinyl visuals with the opportunity to create an immersive experience.
After that, I designed a Hobgoblin booklet. This was used at a key marketing awards event along with a Hobgoblin promo card. Hobgoblin himself gave it out at the Great British Beer Festival.
It was key in the government deciding to reduce beer tax. Working up graphic design for Hobgoblin was great fun, particularly pushing the brand to new areas.
“Cat is a great addition to any studio. She’s upbeat and quirky. She will knuckle down and get the job done.”
Malcolm Moore, Studio and Creatives Services Director, Vital Marketing