Working on graphic design for GoodPeople was rewarding as they deliver transformative work. They build community-driven solutions and match people with opportunity. In this project they asked me to design the 70+ page report ‘A Better Working Future for Ex-Service Personnel’. I enjoyed the challenge of organising all the details and finding an approach that solved specific needs.
The client needed the supplied text to fit more or less the same number of pages in the designed report. Therefore I initiated an approach that gave it punctuation with colour to keep it punchy. This aided communicating the message to the main audiences of policy makers and service charities. At the same time I designed it to be accessible for service personnel to read. For instance I utilized brand colours to make distinct sections with title pages and sub-section colour strips. Also I developed statistic and quote styles that flowed within text for emphasis, without taking up much space.
The contents clearly show each colour-coded chapter under a title image, which I made hyperlink to each section. The report’s amends often had a knock-on effect to the flow so it needed careful schedule planning and attention to all details. I finally supplied the artwork for digital use as well as print-ready artwork including the book spine. After all efforts, this GoodPeople graphic design project has been a satisfying experience.